Planning an effective local marketing campaign isn’t easy and it involves some crucial steps to follow. You need an impressive business website and a social media presence for designing a successful local marketing campaign.
Additionally, you should incorporate some basic local marketing ideas too. However, you need to avoid falling into possible traps while implementing your local marketing strategies. Below we have compiled a list of essential things to do and avoid while integrating your internet marketing campaigns.
Claim Your Google My Business Profile
Having your Google My Business listing is important as it helps in featuring your business among the top local search results. However, your address needs to align with the standards set by the United States Postal Service. The geocode should be accurate giving the right direction of your location on Google Maps.
Claim Your Business on Review Websites
Besides Google My Business, there are several review sites such as Facebook, Google, and Yelp. You should claim your business on these websites to gather responses and feedback from your customers. These reviews help in improving your SEO and conversion rates.
Encourage Customers To Post Online Reviews
Although you should promote customers to post genuine reviews there are things you should avoid. Refrain from rewarding them to post good reviews or punish them for bad ones. However, you should inform your customers about the review websites that are used by your business and explain the value of such reviews.
Collect Reviews Using Tools Like Yext
Although you should be encouraging your customers to post reviews on websites like Facebook or Yelp, your website should also feature first-party reviews. Using tools like Yext Reviews that collects and publishes customers’ reviews on your website is quite good for your SEO.
Engage With Your Customers on Social Media
Social media plays a crucial part in any internet marketing campaign. Besides using it to promote your business and offers, you can effectively use it to communicate and respond to your customers. Staying active and responding to customer grievances on these platforms increases your credibility.
Social Media Marketing Isn’t an Alternative To Other Marketing Platforms
Social media is one of the best tools to promote your business but isn’t an alternative to any other internet marketing strategy. Posts on your social media profiles or profiles of other social media influencers would never help in increasing your search engine rankings.
Invest On Your Website
Your website needs to be in line with the best practices of web design and development. As per Google, 94% of smartphone users use their phones to search for a local business. Hence, develop a website that is mobile-friendly making it easy for your customers to browse through the details published.
Manage and Update Your Listings
Apart from entering your business information on lists sites, it has to be updated over time. Ensure you review them for the correct and current information. It could be anything from changing business hours, address, phone number, etc.
Use Tools That Helps In Managing Your Online Presence
There are tools like Yext Knowledge Engine that make the process of updating business listing simple. The platform comes integrated with the best listing websites on the internet. Hence, you only need to make the required changes in its dashboard once and it gets updated at all integrated places.
In case you are looking for expert advice or someone to take charge of your internet marketing strategies in Clearwater and Pinellas County, FL, contact Alphabet Marketing. Their team of experienced professionals has been helping businesses manage and build their online presence for the past several years.