Everyone will agree that it is fantastic to see the number of visitors to your website rise. You will feel that all the work you have placed into doing SEO for the site is finally paying off. But it is just a vanity metric unless there is visitor conversion. These visits do not mean success. If thousands of people just visited the website of a retail store every day and did not buy anything the store will eventually fold. You need a high degree of visitor conversion for the sore to be successful. There are many ways of using SEO for converting a popular website into a profitable one. Here are some ways of boosting the conversion rate to achieve more buyers.
Develop high-value offers
As you are in the business of making money it may sound counter-intuitive to give away free things. Many businesses offer samples of their product or other promotional items while other companies provide information that helps the visitor with an issue. Content containing high-value information such as reports and e-books work well to get the sign-ups and opt-ins for services-based subscriptions however, it also works practically for any company. Everyone has some problems. A comprehensive piece of content offered for free may address the problem and solve it completely.
Do not rely just on brand recognition
Almost all searchers select your service because it appears to be meeting their needs. It is not because they recognize the brand you are offering. So, the websites based on the brand of products struggle in the organic search when compared to the sites listing product features. It is tough for the brand-oriented websites to rank for the queries that are not related to a brand. It is generally tougher for the non-brand searchers to navigate through your website for products and information they are looking for.
Improve visitor conversion by making them feel confident
There is a decent chance that the searcher you are trying to convert for your website has never been there before. He may not have even heard about your business. The less prominent brands have to collect more proof points than household brands. Help the searchers feel confident about buying from your website by showing the signs of trustworthiness on the website such as,
· An About Us page providing reliable substance to your business claims.
· Trusted symbols such as Google, Facebook, Trustpilot along with the industry affiliations.
· The phone number provided in a less than prominent position if your business is a popular brand already. You can place it in the footer.
· A chat feature allowing quick support.
Have product reviews
There are all kinds of objections raised to product reviews such as what if nobody puts any reviews up there? Or what if there are a lot of negative reviews? Or even we do not have sufficient time for moderation. But none of these objections counterbalance the benefits associated with the product reviews. These reviews offer the prospects an independent opinion about the value of a product. These product reviews are great for SEO and they are unique and user-generated content supporting the keyword theme of the product page. When you do not have product reviews you need to keep away from posting the business reviews from Google. They are not helpful for SEO.
Keep in mind that most searchers will be new to your website and will not have experience with the brand. They are going to have a difficult time selecting from your offerings. If you have made an incorrect listing customers will end up getting frustrated and it will lead to more returns. It is a good idea to get help from professionals for this purpose such as Alphabet Marketing, especially in the Clearwater, FL area.