There may be certain sections of your GMB Google My Business page you are neglecting. Everyone must be aware of the Google questions and answers section of your GMB listing. Google introduced this section in 2017 summer. But, after its introduction, this section is greatly underutilized. Google Q&A section, similar to the NAP (Name, Address, Phone Number) and reviews appear directly on your listing page. Therefore, it is visible to people seeing your business on the net. Any person having a Google account may leave queries for your business by using this section. All these queries and their answers will be visible on the listing. Significantly, business owners take advantage of this section that will allow them to develop their online presence and move ahead of their competition. It is significant for your local SEO strategy.
Importance of Google Q &A
This particular section allows your business to better interact with your customers. Various statistics indicate that almost 97% of people out there research online for buying products and services. Therefore, it is significant that you present your business in a good way. All customers appreciate their queries being answered. Although you are not asking your specific question this additional bit of info on the net can help them finalize reaching out to you about purchasing your service and convert eventually.
However, this Google Q&A section is not just significant for people looking at your business on the web. In case you are familiar with GMB or Google My Business, you will be aware that Google values these different businesses that are at the top of their listings and make use of all features available. Therefore, Google will know when you will respond to the queries and will find your business to be legitimate, customer-centric, and responsive. Importantly this section is one of the ways of setting yourself away from the rest of the competition.
Using Google Q&A
Similar to all these new features, significantly, you anticipate certain growing pain areas. For some time, answers to these questions in this section may not stick. It may take several attempts and editions before answers could be posted for a listing. Google is still working on the nitty-gritty. However, this does not mean that it will take some additional effort for managing the section.
Monitor the section and respond
Significantly, you can respond to these questions in the section satisfactorily. This is because unanswered questions will make your business appear unengaged on the internet. You will not find any notifications on the GMB dashboard for these questions. Therefore, it is significant that you are constantly checking the listings to ensure that you have responded to all things. Significantly, you monitor this section carefully because anyone can respond to these questions and not just the business owners. Ensure that you respond to all the questions so that visitors are aware that they are receiving correct information and from a legit source.
As this is just a relatively new feature, you may not have yet been asked a query about your listing. This is quite alright; however, it doesn’t mean that things will remain that way. You may even post your questions within this Google Q & A listing and respond to them as a business owner. It helps in displaying engagement on this section and places more info for people that are looking for it. While you are posting consider the FAQs you will get. It will ensure that what you ask is relevant and useful. When you are looking for inspiration find out what the customers are looking for from your business.
Of course, keep in mind that all this requires time and effort. It is a worthwhile effort, however; it is many times one of the steps that several business owners do not have time for in their busy schedules. When you discover that you do not have the necessary time required to devote to completely optimize this area of the GMB listing you may opt to take help from a digital marketing professional. For different businesses working in Clearwater & Tampa, FL area, a terrific alternative is Alphabet Marketing. Although the Google Q&A section appears to be small this is yet another terrific opportunity for supplementing your local search strategy and interacting with your consumers. There are endless possibilities involved in this section.