When it comes to your webpage, one may wonder if creating new content is better than revamping the existing content. For SEO purposes, it is essential to focus on both. This is why one should have a content creation plan for their web pages.
The material on your site can stay pertinent for long periods of time. This is why one does not need to add all new content to a site. Over time, your website will build value. This is generally done by link building. And when this occurs, the pages that have links to them can show up in the SERPs when a person inquires about keywords on those pages. In fact, Google says that those pages that one may consider “stale” can have high-quality page ratings.
Let’s think about certain kinds of content. Content about historical events, such as the Titanic sinking or the Vietnam War, will remain high-quality and applicable. Additional sorts of material might be deemed “evergreen” but may still be updated. Google may find that your competitor is updating similar content. Therefore, they may decide not to trust your content if half of it is new and the rest of it is several years old.
A content audit can be completed while writing new content. Through this audit, you will be able to determine how you will revive old material. It is easy to improve the content that is not performing very well when you use various SEO tools such as Google analytics.
When you have completed your audit, you should have 3 separate collections of web pages. One set will have the most rankings, while another possesses a possibility of obtaining better rankings. The last group will contain those pages that haven’t performed well. Through these 3 groups, you can determine the web pages you should concentrate on (the first two groups). With the last group, you may be required to trash all that content, or you could try and revive it. Some that are in the third group might require better optimization.
One way you can optimize your existing material is by taking a look to see if it is long enough. If it is too short, you most likely are not providing enough detail about your subject. We are not saying you need to go into every single tiny detail, nor do we believe in adding fluff for the sake of adding words. Consider what your users may want to read about or what questions you could answer for them that are relevant to your topic.
Another way you may wish to better optimize your old content is to look for new keywords. If you struggle with this, consider using an SEO keyword tool. Some of our free favorites include SemRush’s Keyword Magic Tool, Checkbot, Answer the Public, and SEO PowerSuite. If you are looking for a paid version, consider checking out Ahrefs Keyword Explorer, Advanced Web Ranking, or DashWord.
Images are also a great way to add to your material. Your users will appreciate this experience. It is recommended that one utilizes one image for every 350 words.
When it comes to any site, content is king. Fresh material can deliver new visitors to your site. But that does not mean existing material can still not hold a purpose. For this reason, it is advised to add new content on a regular routine but work on updating your existing content. While this can be daunting, doing a bit here and there helps. When making a schedule for adding new content, pencil in when you will update the old content too. Doing this is still an enormous task, but it will not be as overwhelming.
At this same time, you can work on consolidating information that is similar. This will make your website easier to navigate for your users. Thus, it will lead to a better user experience.
Creating new content for SEO purposes is crucial. If you are unable to take on this task, contact Alphabet Marketing in Clearwater and Pinellas County, FL. Their team can work with you to develop the materials you need to maximize your SEO strategy.