Your social media marketing plan should be designed to help your website rank higher. Many spend hours posting their content on social media sites in hopes of boosting their rankings. While some say this is a waste of time, if you know how to do it properly, it can really help your site.
In this article, we will talk about how your social media marketing plan should include social shares to help your website rank higher.
Now Google says that social media is not an effective means to rank on the search engines. However, there is evidence that this simply is not true. Research has shown that the more social media presence a site has, the higher they are ranked. In fact, Searchmetrics states that there is a correlation between both social signals and ranking position that is extremely high.
Now that you know that, you can understand how you can make a better social media marketing plan for a website. By following the steps below, you can optimize your social media for SEO.
First, you will want to optimize each of your social media profiles. Make sure you have a consistent image for all of your profile pictures. The bio you have should also be relevant to the business itself but needs to be very interesting to attract attention. Make sure you have a relevant link as well- most likely one to your website.
Next, you will need to post on a regular schedule. Within your social media marketing plan, you should include a schedule that works well for you. One thing to think about is the social media platform. On Twitter, you can post several times per day. However on LinkedIn, you should only post once. Facebook should have one post per day and Instagram between one and two. Finding a correct balance will ensure that you are getting the most out of your social media sites without people thinking you are spamming.
Optimize all of your social media posts for sharing. Make your headlines attractive so they are worthy of being shared. Use images that others want to see that intrigue them. You can also ask people to share your post. You can also use hashtags because they do help with SEO. These hashtags will help people find your content and it also put them into their right category.
Optimize all of your content. To do this, craft content that is compelling that others want to share. It should be high-quality with keywords and a call to action. And always add images to make the content even better. Another thing to do is add social sharing buttons to each piece of content you put up. This gives people a reason to share it as they only have to click the button to do so.
Make sure that all of your content is engaging. There are many different ways that you can do this.
Responding to reviews, comments, and shares. People like to know that you noticed what they had to say. It shows that you as a website owner care. And by commenting back, it will help social media algorithms. It does this by realizing that the content is active, which really helps in ranking factors.
Keep updating your content. Content should be fresh and exciting. Run a drip campaign so you have content being added at regular times. The reason for doing this is because social media platforms move fast because there are so many people on them. It is easy for content to be seen and then disappear. But by adding content on a regular basis, you can avoid not being seen.
Your social media marketing plan is a very important piece for your website. If you are unsure where to start with social media marketing, considering contacting a professional that can assist you in this. Alphabet Marketing can provide you with excellent advice to help you SEO optimize your site with social shares and more.