The online business world’s lifeblood is found in organic search rankings. Unfortunately, Google won’t tell you what their algorithms consist of although they will admit to updating it regularly. With each one of these new updates a SEO specialist may assume what the best way to tweak your SEO and please the Google bots will be, but you should know that there are some things that you must always pay attention to.
Optimize Your Image Alt Text
SEO specialists say that image alt text has been an important part of SEO for a long time now. However, Google has been slowly paying more and more attention to it even in the face of the new AI-fueled procedures. A good SEO service understands that even with the advancements of machine learning, alt text won’t be entirely obsolete in the next 5 – 10 years. So, play it safe, optimize those alt tags.
Prioritize Your Content’s Authority
Many SEO specialists have been debating content “authority” for a while now. While we know Google wants visitors to have authoritative content after the Medic Core update in August 2018, most SEO services are questioning this. Nevertheless, now isn’t the time to wane on creating content that’s both insightful and reliable.
Google admits content’s word count doesn’t impact ranking. SEO specialists believe this means that short form content can rank as well as long form content. As such, you’ll want to make sure that you’re creating both and that all your content contains as much information related to your user’s intent as humanly possible. There are some statistics that do say long form content gets 77.2% more links so that may help you decide what you want to do, but ultimately it’s your site and you’re in charge.
Target Latent Semantic Indexing (LSI) Keywords
While LSI keywords don’t directly impact your ranking, SEO specialists say carefully selecting these keywords will help you rank better while avoiding keyword stuffing penalties. Any site that isn’t using these keywords will make it more difficult for Google to pinpoint the correlation between SEO and your content. Obviously, this is better than repeating the same keywords and phrases when it comes to understanding your message and relevance too.
Don’t Worry About Having Keywords in Your Domain Name
In the past, SEO services said you needed to have your keyword in your domain name, but today this isn’t important. Google is sorting through billions of webpages looking for the answers their visitors want. This is why content is now more important, but SEO specialists say that exact match domains may still play a role in ranking, but this is a gamble at best.
Don’t Fret Over HTTPS but Make Sure to get an SSL Certificate
oogle themselves have declared HTTPS a “lightweight” factor when it comes to ranking. This was confirmed by John Mueller himself in January 2019. So, while SEO services say you don’t need an HTTPS to get indexed, you want to make sure you get an SSL certificate. This is because Google makes it clear to anyone who visits your website whether or not it’s secure by labeling some with a blaring red “Not Secure” symbol. This is especially true of those websites that request your personal information.
When you want a SEO service whom you can depend on to do these things correctly for you, it’s time to reach out to Alphabet Marketing. They understand that you don’t have time to listen for Google’s hints to drop, make sure you do all these things with your website, and still run a top-notch business. That’s why you should leave your SEO work to them.