If you are looking to attract organic traffic, your best bet is to use SEO for your business. Search engine optimization is something that dental offices need to be focusing on in order to rank it high on the SERPs. In fact, more and more dentists are seeing this because dental SEO can help you attract more patients. If you want to stay ahead of the game and do better than your local competition, you need dental SEO.
If you are not familiar with dental SEO, now is the best time to learn. This process involves becoming visible online so your patients can better find your business.
Did you know that most people looking for dentist’s offices will not click through to the second page? In fact, those dental offices that are on the first page typically receive 94% traffic. If you are looking to receive this amount of traffic, you need dental SEO as a strategy in your marketing plan.
Dentist SEO can bring you many leads and patients. In fact, by performing SEO for your practice, you can see better results than other methods, such as TV ads or radio ads. One reason for this is because dental SEO can bring you better visibility. This is why it is very important for you to pick keywords that you want to rank for. Customers will often type in a keyword or phrase, search, and then edit their search. Doing so allows them to find the results that they are looking for. Think like your patients at this time. If you had an issue with your teeth, what would you type in to find your practice?
Now think of being that customer that is doing this search. In all the search results, they see your dental office. This is building up trust with them because they recognize that if Google trusts your website to be on the number 1 page multiple times, they should probably trust your office as well.
If your website holds one of the top spots on a search, it will receive more clicks. This is perfect for traffic to your site. One way that dental SEO will help with this is that those keywords we talked about above can be used in title tags and meta-descriptions. These meta-descriptions are seen on the search, as they are a description of what the website is about. If those that are searching like what they read, there is a good chance that they will click through.
Many businesses fear that if they use SEO, it will cost a lot. There is this misconception that SEO has to cost big bucks. This is the furthest thing from the truth. In fact, SEO is very cost-effective. People are probably already looking for your services online, making SEO a way to advertise your services. Sure, there are other tactics that you could use, such as cold-calling or email marketing. Both of those tactics can get you results, but with SEO, the results will be more qualified.
Dental SEO is a strategy that will pay off short term and long term. While SEO does take time to perform, the results can put you at the top of the search engines. If you need help with your SEO efforts, consider contacting a professional, such as Alphabet Marketing. This company will be able to help your business grow and flourish while ranking your site higher. With SEO and marketing strategies changing all the time, our company will stay on top of this to get you the best results we can!