It is common for a dentist to know very little about dental SEO. After all, they specialize in teeth. However, many dentists realize they need a marketing plan to succeed. They are often unsure of what is needed in a dental marketing plan to make it successful.
Various elements will make a dental marketing plan a success. These elements will make it possible for you to have potential clients that want to visit your site versus individuals that steer clear of your website. And once all these people visit your site, they will see what services and products you have to offer.
Your dental office must have a website that has amazing content on it. This is where your current and potential customers can go to find the information they are looking for. Content should be engaging and exciting for your visitors to read. Make the content stand out, so it is not the same things other dental SEO plans are using.
To go with your website, you will need a robust landing page. This page is what will make your visitors want to visit again. Another page needed will be a contact page, where you will need to list your address, phone number, hours of operation, and anything else pertinent to the dental office. Here you should also list an emergency number if your practice has one.
One dental marketing strategy that you need to ensure happens is updated content. This content can be added regularly. With this content, you should have a goal to reach as high as you can on the SERPs (search engine results page). The closer you are to the number one spot, the more individuals will see you.
With your dental SEO plan, you should have a list of keywords to focus on. These keywords can be used in your writing, matching up with the keywords you are ranking for. Use these keywords naturally, and avoid stuffing them into content just for the sake of using them.
Social media pages should be used to connect with others. Facebook, Twitter, Youtube, and many others are all popular choices. Share blog posts on these pages, and interact with your followers. Post quizzes, questions, and infographics so others can respond to them or share them on their pages. You may also decide to do employee spotlights, tutorials on tooth care, interviews with staff, or a video walkthrough of your dental office.
Reviews are something else that can be used for your dental marketing plan. Reviews are what others will be looking at when determining if your dental practice is for them. Individuals will be looking at your social media pages for reviews, as well as your website and other review sites. While you should strive for positive reviews, do not ignore the negative ones, if there are any. Let those negative reviews be a learning experience for you while also showing others how you handle the reviews. Take the time to address what went wrong, offering a solution. Once you have responded to the review, be sure to follow up with a phone call.
If you need assistance with your dental marketing plan, contact a professional agency, such as Alphabet Marketing in Clearwater, FL. This company can help you with dental SEO so your practice is more successful.