Marketing a business is a whole plethora of different things combined together to make the company known. This may include promotions, branding, social media pages, and services. It is complicated and can be very overwhelming to those that are not certain how small business marketing works.
Your customers, no matter if they are existing or potential, need to hear what you have to say many times. This is why it is important for you to brand your business. With this simple small business marketing guide, you can be certain your voice will be heard.
First, you need to be organized by creating a plan of action. A to-do list or calendar are tools that have been proven to work. Look for the best possible ways to get a great ROI. To complete this, take little bites out of the entire project. The first step is deciding what is important enough to tell your customers in half a minute. This should appeal to them and make them want to ask further questions or keep listening.
Not sure how to do that? Ask for opinions. If you are a business that has a storefront, consider having a soft opening by invite only. This is a great method to use to get the opinion of a small group so you can work out any issues there may be.
Next, you will need a website. With all the technology available to us, one of the first things an individual will do is Google your business for information about your brand. Be sure your website is mobile-friendly, as 59.4% of all internet traffic is from mobile devices.
Search engine optimization is something that will also be needed for your website. Google Analytics should be used to follow the traffic you are getting. A small business marketing agency can assist you if you are not SEO savvy. Just know that you can not expect results overnight, and anyone that promises this is making guarantees they will not be able to keep.
Social media is something that you need to use in a small business marketing plan. Regardless of what social media platform you pick, know that there are millions of users waiting to see what you have to offer. Take into consideration that 59% of the planet’s population uses social media. Facebook is the most popular, with 2.936 million users, followed by YouTube with 2.476 million users. No matter what you think of social media, the numbers prove that it is worth it to have a page or two. Here you will be able to share valuable content pertaining to your brand that can be viewed by hundreds of thousands of people.
It is also a great idea to look up your small business online right now. This will give you an idea about what information is available about your brand to others. Unfortunately, some of it may not be true, so now is the time to make a plan to fix these mistakes online.
Advertising your small business is a great way to put your name out there. There are many ways to do this, so it is not a one-size solution. Radio, newspaper, Facebook ads, fliers, email marketing, PPC, influencer marketing, podcast ads, referrals, and Google listings are just a few ways you can advertise your small business.
If you are interested in marketing your small business online but are uncertain how to do it, contact Alphabet Marketing in Clearwater, FL, today. They can assist you in creating the best strategy for your business.