With the Coronavirus lurking for a few months now, many individuals have been slacking on their SEO efforts. However, there is no better time than now to look over your strategy to see where you can make improvements during this pandemic.
When the virus first showed up, many businesses were unsure, so one of the first things they started doing was slashing the cost of their PPC budgets.
However, there has been good news that in internet marketing, there has not been a huge hit. There have been many businesses online that have not even been affected by the Coronavirus. There have even been a few online businesses that upped their game with SEO.
While we all know, it can take months for SEO to get our businesses anywhere online, we know that eventually, internet marketing will pay off by allowing our companies to reap big benefits.
We have all been used to a pre-Coronavirus world. However, many things, including SEO, have changed. Now we can refer to this as the afterworld of Coronavirus.
With this virus, companies are seeing they now have more time on their hands. This time is allowing them to build up content on their site. We are also seeing content offline. This is a great technique to use to get your business ahead. Here we will delve into other SEO strategies that you can use to help you get ahead of your competition.
One of the first things you need to start doing is improving the content you already have on your site. Update it to make it fresh and exciting. This can be done by doing keyword research to hone in on what others are searching for. Look at various places online, such as AnswerthePublic, Moz, Semrush, and others. Compile a list of queries with page one rankings, page two rankings, and all others.
If you can target the queries, you can often find yourself with a spot on the page that gets its snippet.
You should also take your old content and consolidate it. Perhaps several articles are all about the same subject. Combine those into one useful article for your visitors. When you consolidate pages like this, you have a much better chance at ranking.
Short-form content should also be thought about. By writing short-form pieces for your long-tail queries, you can be certain that once placed all together with other short-form content, they will be worth looking at.
A FAQ page is a great way to put forth what your visitors are searching for. If you can do this, you may notice Google using snippets of your content on their search results, which will lend better results for you.
And finally, when creating new content for your site, be sure that all content is relevant right now. This content is what is forcing traffic to your site.
Many tools can help assisting you with this during the Coronavirus. These include team communication tools, data and project management, email marketing, customer communication software, accounting tools, financing tools, and much more.
After you have put time into developing content that is relevant for the time being, look at ways to make your content better for when the Coronavirus finally starts to go away. Content for this might be e-books or glossaries, or something similar.
By following these SEO strategies during the Coronavirus, your business can survive. It might feel like there is not any hope at first during a pandemic, but there are various things that can be done. If you need assistance with any SEO strategies, do not hesitate to contact Alphabet Marketing.