Enhancing your visibility, increasing your organic traffic, and improving lead conversions are all excellent SEO methods. These three things are necessary for building a successful brand.
However, it can be very easy to get confused when Google and other search engines are constantly changing their SEO rules. Especially since recently there have been concerns about what changing your domain name and website hosting can do for a brand.
When thinking about your website, it is important to know that anything you do to it can impact it. If you change the structure, there could be a positive or a negative impact. The location and the content will also impact your site.
If you move to a new domain name, your chances of improving your SEO will go through the roof. Many website owners are reluctant to change their domain name as they feel like it will not have any positive effect if the site was performing decently.
But by doing small things, you can understand what domain changes can do. If you want to have control over the old domain, you can use 301 redirects. Your visitors will be guided from your old URLs to the new ones on your new domain.
And what about hosting and SEO? How do they tie in together? Your hosting will affect your SEO. It can be a huge impact if you do not look over your website hosting options carefully. Here are a few things that you need to think about.
First, look at the quality of the server. Look for servers that have high uptime and that are not crowded. And you will want to make sure that your server is located in the same country that your website is serving. This will allow you to avoid losing any traffic due to the geographical location.
Next, look at the page load speed. Google will rank a site lower if there is a page-load that is slow. It is especially important to make sure that mobile searches are fast, as mobile devices are used for over half of all searches on the internet.
Budget is a huge thing when it comes to a website. Pick a hosting plan that you can afford, but do not skimp here. It is essential to start on a plan that is not too high priced. If you need to downgrade, it could drastically affect your ratings.
There are also various hosting plans that you can pick from. Shared, VPS, and dedicated hosting are all types that may or may not work well for your site. Dedicated servers work the best for SEO purposes, but shared and VPS hosting has proven to be much cheaper. And VPS hosting is known to have a lot of downtimes, which will negatively impact your SEO.
While on the subject of hosting, you should think about how it will affect the structure of your website. If some structural changes are made, the crawlers may see your site as new, which could make your SEO efforts drop significantly.
There are so many different aspects that affect SEO. You want your visitors to have the best possible experience, so make sure that content is updated on a regular basis. Make sure your website has a great structure, with links that are easy for navigation. It is also essential to have a structure that makes it easy for Google to crawl your page in order to index those pages and then rank them.
If you are interested in changing domain names or website hosting, you should consider contacting Alphabet Marketing. They will be able to provide you with their SEO expertise.