Nowadays, if you want your business to thrive, one of the mandatory conditions is to have a constant and strong social media presence. It’s one of the best ways of staying in touch with your audience but also generating a lot of leads, so there’s no doubt that we can call it an incredibly powerful form of marketing.
Still, just having profiles on the most important networks and posting from time to time is not enough, as, in order to be successful, you need a proper social media strategy. Why? Well, there are a few essential reasons, if you ask us:
- It’s cost-effective
- It helps you reach a global audience instantly
- It provides important data about your target audience
- It allows you to measure and adjust your business’ growth
Need to say more?
In this case, there’s still one big question remaining: What makes a winning social media strategy? We’re going to try to come up with an answer in the following lines…
Video content. A lot of it!
Facebook made it official: you have a bigger chance of getting noticed if you’re creating video content and posting it. Whether we’re talking about ads – on all networks, not just Facebook – or regular posts, it can reach way more users than a regular photo.
Just take a look at some of the campaigns started by the biggest brands on social platforms and you will observe that they’re putting a big accent on video content. And we can totally understand why: a video lasting for at least 30 seconds keeps the user engaged with the brand way more than a photo does.
You don’t have to spend a fortune on your videos. A good smartphone and some editing software can be enough to reach thousands with your content!
Using various types of ads
Yes, obtaining great numbers on social media organically is a great achievement for any social media strategy, but you just can’t ignore the ads.
All major platforms give you the possibility to choose from a wide array of ad types, suitable for all your objectives.
To be more specific, we’re talking about ads that drive traffic to your website, build brand awareness, boost engagement with your content, and, obviously, generate leads. The latter applies to Instagram and Facebook, but you got the idea. Just make sure you use all of them wisely.
Make use of social media tools
We all know about Google Analytics and how can it help you track your social media efforts, as well as the Insights section offered by Facebook. Still, there are some excellent third-party tools as well, revealing how users interact with your social media activity.
Some of the tools we have in mind allow you to generate leads, manage your schedule, and, generally speaking, increase the productivity of your social media marketing strategy.
Bitly, Hootsuite and Sprout Social are just a few of the tools we’ve used in the past, with great results, but there are way more waiting to be discovered.
Combining at least these three elements should help you take your social media strategy to the next level and, of course, see better results with each month. It’s not easy, nobody is saying that, but, thankfully, you can find all the resources you need online.
On the other side, you can also leave all your social media marketing efforts to professionals.
The team at Alphabet Marketing has all the experience and practical knowledge needed to guide your business through the virtual world. Starting with some basic information, they can build the online presence your company deserves.