If you want to have a successful site, you need to do SEO. With various SEO tools available to WordPress, it is no wonder why the two go hand in hand. Here we will discuss what you need for your WordPress site when it comes to search engine optimization.
Crawlers are constantly being sent to your WordPress site to index it. There is a set of criteria that the crawlers will follow, but unfortunately, this is only known by those who created it. And it is constantly changing, so even if one did figure it out, the next week something new will come along. The main thing that website owners need to think about is being as close to the number one spot as possible. Here are some ways that a website owner can make that happen.
- Have a fast-loading site. If you have ever been on a slow loading site, you know how frustrating it can be. Or how quickly one can leave if it is not loaded in a few seconds. As a website owner, you should want what Google wants- giving users a great experience. No one can have a great experience with a slow loading site. Just remember the faster the site loads, the better the content will rank.
- Your website needs to be mobile responsive. With more and more people using their mobile devices, this is especially important. In fact, Google will give you a higher ranking if you have a mobile-friendly site!
- Internal linking is a must! This will allow others to go to other pages of your website that they may not have even thought about going to before. This will show the user that all content is linked together on the site.
- Natural keyword usage is very important. You should never stuff your keywords into the content just to have them there. And if they do not make sense or it does not sound right, there is no point in using them. Keep your content high in quality too. It should provide value to a user and should not be filled with fluff. Your readers should be able to gather good information from your content that makes sense to them.
WordPress supports SEO in a variety of ways. While it is written in PHP, there are also HTML markups. This allows the site to be searched by not only Google but others as well. Images can also be optimized, which is rather important to do. ALT tags and descriptions must be used for these in order to maximize optimization. Users also have the option to use keyword-rich permalink structures and meta descriptions that are optimized.
SEO is also supported by WordPress themes. Almost all the free and premium WP themes will contain HTML markups. What this means is that the search engines that are crawling the site will be accommodated. And if the themes are updated versions, they will include a mobile-friendly version too!
If you are looking for WP support, there are many opportunities here. Users can set up meta descriptions using Yoast SEO or the All in One SEO Pack. These can also check keyword placement and make sure they are relevant. And before you even publish a post, it can check for SEO-readiness.
As you can see, WordPress and SEO go hand in hand. If you have a WP site but are not sure exactly how to manage the SEO aspect, consider contacting a professional company, such as Alphabet Marketing, to assist you. They will be able to provide you with SEO help that can make your website grow and flourish.