The Top Dentist Marketing Strategies

The Top Dentist Marketing StrategiesEver wonder how the most successful dental practice has become that way? Did they mix traditional means of SEO with various other aspects to create a plan that works for them, or are there elements there that perhaps others could utilize? Here we will discuss the top dentist marketing strategies to help your practice climb to the top.

One of the top dental online marketing strategies is using social media to the fullest extent. Most people have some means to use the internet- either on their smartphone, a laptop, a tablet, or even a desktop. And if they do not personally own these, they could have access to it at school or work. Therefore, social media accounts are popping up all the time. This is why it is crucial to take advantage of this marketing strategy.

Another top dentist marketing technique that many uses is making use of high-quality content. Ever heard that content is king? This is completely true. Content can be in the form of blogs, videos, online articles, emails with tips and tricks, or even newsletters. Make sure all content that is produced is of value and is posted on a regular schedule. If your dental practice is not willing to do this, you take the risk of these patients going elsewhere.

Relationships with your existing patients is key to any practice. Your dental practice should constantly be striving to improve experiences and interactions between you and the patient. You should be concerned with their satisfaction, and always follow up with them when needed.

Video is essential to use. Did you know that every single month, YouTube sees about 3 billion searches? This could be great for your dental practice to post informational videos on this social platform, such as “How to Properly Floss Your Teeth”. Besides this, you can also live stream on YouTube, which is a great thing to take advantage of. You may also utilize Facebook and Periscope to live stream on.

Snapchat is a form of digital marketing that is known as short term. This is a great way to connect with the younger generation.

Don’t forget about Bing. This search engine is often overlooked, even though it is the second most popular search engine. Targeted digital ads are a wonderful way to use Bing as many individuals are using this search engine daily.

Is your site optimized for phones? If not, then you need to rethink your strategy. As many people have smartphones these days, they are more apt to do mobile searches. These people should be able to clearly see your site and do everything that can be done with a desktop, such as making appointments, click on blog posts, or see contact information. Make sure to use call tracking and scoring when optimizing for phones.

Images are our next topic when it comes to dentist marketing strategies. The only images that should ever be used on a dental practice site are professional photos. These digital images need to be high-quality. Stock photos can be used if they are professional looking, however, real images of your practice offer more personalization. You can easily hire a photographer or take photos with a high-quality phone. When having a dentist and staff photos taken, make sure to smile and look friendly. No one will want to sit in your dentist’s chair if you do not look approachable.

If you are uncertain about how to add various dentist marketing techniques into your strategy for your practice, contact a professional, such as Alphabet Marketing. They can help you decide which strategies will work best for your office.