Years ago, there were not many social media platforms for people to pick from. Now, there are so many that people are unsure which ones to even pick to do internet marketing for their company. There are Facebook and Twitter. Youtube and LinkedIn. Others that brands may pick include Instagram, WhatsApp, Messenger, WeChat, Tumblr, Tik Tok, and Reddit. With all of these sites, it can be a confusing decision to choose the best one for your company. Each social media site has a diverse function while sharing common goals. Here we will talk about how your company can find the most suitable social media sites to invest in for your label.
Internet marketing and social media go hand in hand. They are both very important aspects of getting your brand out there to make it known. Part of your internet marketing strategy could be social media marketing. The nice thing about social media is that if people find something interesting, they will share it some way. Either they will repost it, share it to another site, send a link as a message, or talk about what they read to someone. Ninety-one percent of retail labels say they use at least 2 forms of social media. Small and medium companies also say they use social media with their brands (81%).
In case that did not get your attention in understanding how important social media is to your brand, consider the following stats. Currently, there are 3.499 billion users on social media sites that are active. Of these users, individuals own, on average, 7.6 social media accounts each. They spend approximately 142 minutes each day online socially. Approximately every 6.4 seconds, a new social media account of some type is created.
While determining which social media site you would like your brand to focus on, you should first think about which type of content you will be using. Instagram is perfect for using photos while Youtube should be used for videos. Facebook is wonderful for shareable content too, such as Infographics. By placing content on these sites that are relevant to them, such as videos on Youtube, your internet marketing strategy can work wonders for your brand.
It is essential that you have a goal to focus on when it comes to determining which social media site you will focus on. Many want their business to grow and flourish. Others want to sell as many products as they can. Many are trying to get more customers. Whatever the goal is, it needs to be clearly stated in order to pursue action further on social media sites.
You should also consider who you want to focus on. Your audience plays a huge part in your internet marketing strategy, so, therefore, you should take into consideration which social media site will best fit this. Currently, sixty percent of senior citizens are on Facebook, while we are seeing Instagram being used more by teenagers ages 13 to 17. You should not only know the ages but the geographical area as well. About only 20% of American users are on Twitter. It is crucial that you understand these numbers so you know who to focus on.
If you need help deciding what social media site is right for your internet marketing strategy, contact Alphabet Marketing today!