It is crucial for all businesses to have an internet marketing plan for the holidays. You can never be quite certain how your customers will act when the holidays roll around. Therefore, by having a plan in place, you can be sure you will not only make the relationship between your customers and your business better but also increase your sales. It is expected that $807 billion will be spent on the holidays alone, with over $685 billion projected towards gifts.
One of the first things you will need to do for a successful internet marketing plan is look at who exactly your audience is. Where will they see your product information at? Will they be using a desktop or a mobile device? Once you have gathered this data, you can be certain about how to develop the plan.
At this time, you should also look at your last holiday marketing plan for your business. What are some key elements that you can learn from it? By gathering this data, you can base your internet marketing plan on what worked or did not work in previous years.
Now is the time to set goals. You now know who your audience is and what worked or did not work well before. Be sure you are customer focused so you can nab all the sales. Once you have set this, you can delve into the techniques you can use for your internet marketing.
Personalizing your website is key. With the holidays, it looks impressive when you tailor your homepage to reflect the occasion. Why not add a holiday-inspired call to action, or add a customized holiday greeting to the page? These are things that are simple to do but add a lot. Remember, while adding all of this, keeping your website’s loading time fast is imperative. No one wants to wait, especially with the hustle and bustle of the holiday season.
Another technique that works amazing for your internet marketing is to have VIP early access. Not only will you be rewarding your VIPs, but you will also allow them to get ahead of everyone by having access earlier than anyone else. Send these VIPs discount codes, or ask them to tell you why they love the product for an incentive. Remember to start sales early and provide special treatment, as this may reflect upon your customer’s buying patterns.
Video marketing is another great technique you can utilize to get your brand out there. Not only will you be able to show your product, but you can also give viewers a glimpse at what your brand is really about. Holiday-themed videos can use not only holiday-themed music and backdrops but also festive call to action as well.
Next up is your social media. The holidays are an excellent time to do giveaways. As an added bonus to you, these giveaways will allow you to rack up more followers and engage more with them. Plus, they are relatively inexpensive to do. There are various things you can do for a giveaway, such as guessing the number of cookies in the cookie jar game to telling your favorite reindeer for a chance to win.
And finally, be sure that you are focusing on mobile devices. If you want to drive sales, optimize mobile apps. This will provide you with the chance to drive conversions while giving your customers an excellent experience.
Using successful techniques for your internet marketing during the holidays can really pay off. If you need help, reach out to Alphabet Marketing in Clearwater, FL. They can help you with everything we talked about above and much more!