Every single day people are using the Google Near Me Search. If they are looking for hair salons, they could type in “hair salons near me”. Or if they want Chinese food, they could type in “Chinese restaurants near me”. Point in case…whatever they are looking for, they are typing in that plus near me.
These people may be potential customers of yours or existing customers. No matter what, these people are looking for services, perhaps your brand, that is close and convenient for them. It is very important for your brand to have a strong online presence, but you might not be aware of how you can use these generic terms towards your business.
Do you wish there was a way to make your business better known through Google? While you may not know this, you can utilize the google near me search to make your business better known! You can easily do this by optimizing your local search. This will make it much easier for people to find your business online.
Near me searches are steadily on the rise. These location-based queries are often used by people that are looking for something specific to purchase right then. Results of places that are nearest to the searcher are provided when they search for them.
If you are looking for ways to have success with Google Near Me searches, consider the following tips.
Make sure your Google My Business listing is up to date. This free tool will allow you to get your business out there for people that are looking at similar businesses. When a person searches for a certain type of business near me, they will find locations that are close to them based off where they are at. It pays to make sure your address is correct.
Be certain that your site is mobile friendly. More people are using their mobile devices to find places that are relevant to what they are looking for. Make sure the URLs you are using are the same. Your mobile address should not be different than your desktop address.
You should create webpages for each location you have. Making individual landing pages for each location will allow you to provide additional information that your customers are looking for, such as your address, phone number, and hours of business. You can place all locations in the footer of your website, but it is imperative that you give all locations a separate landing page.
Be all for reviews on your page. Your customers are very valuable to you and others as well. When they have a great experience, you want others to know about it. And if they have a negative experience, you can learn from it. You can respond back and make it right with them. Google encourages business owners on the web to have customers leave their reviews. It is a great way for everyone to learn what products or services are exceptional.
Provide menus or pricing sheets on your website. Make sure they are in plain text instead of PDF files. If you are using PDF files, you take a risk of not allowing everyone to see your content. People that use screen readers will not be able to access this. Make sure you are using alt text to describe the images on your site as well.
Make sure your content has relevant tags and website texts. This will allow Google to see that you specialize in a particular item or service that others are looking for.
If you are uncertain on how to utilize Google’s Near Me search, consider hiring a professional such as Alphabet Marketing to assist you. These services are readily available to help you gain exposure on the web so you gain more customers.